If you're in the confectionery business, then you know that choosing the right wholesaler is essential to your success. There are many different wholesalers out there, so it can be challenging to decide which one is right for you.
In this blog post, we'll discuss the things you should look for when choosing a confectionery wholesaler, so you can give your business every opportunity to succeed.
What Is A Confectionery Wholesaler?
A confectionery wholesaler is a company that supplies confectionery products to retailers. Wholesalers typically buy large quantities of products from manufacturers and then sell smaller amounts to retailers at a higher price.
Why Should You Use A Confectionery Wholesaler?
There are many reasons why you should use a confectionery wholesaler, but the most important one is that they can provide you with access to a wide range of products.
If you're only selling a few products, then you might be able to find everything you need from one or two manufacturers.
However, if you want to offer your customers a wide variety of products, then you'll need to source them from multiple manufacturers.
Confectionery wholesalers provide you with access to a wide range of products from multiple manufacturers so that you can offer your customers the best possible selection.
What Should You Look For In A Confectionery Wholesaler?
Now that we've covered what a confectionery wholesaler is and why you should use one, let's discuss the things you should look for when choosing a wholesaler for your business.
Do They Show Up On The Search Engine Results Page?
One of the first things you should do when considering a confectionery wholesaler is to run a search through Google or Bing. The top-performing businesses will often be on the first page of Google, which signifies reputability and a lot of website traffic.
New businesses rarely achieve high rankings on the search engine results page, so it's not always a bad sign, but their business should come up somewhere, and if it doesn't, then it means they're not doing enough to promote the company.
Does The Confectioner Have A Good Reputation?
You should also check to see if the confectionery wholesaler has a good reputation. You can do this by reading online reviews or asking other businesses in the industry for their opinion, but try to choose independent review sites as a guide.
Businesses will always showcase their positive reviews, but Google My Business and TrustPilot are more authentic sources of information.
Also, take some time to research the company's history. Do they have any negative marks on their record? How long have they been in business? Knowing these things can make a difference when it comes to choosing whether they're reputably enough for your business.
Do They Offer A Good Selection Of Products?
Of course, you'll also want to make sure that the confectionery wholesaler offers a good selection of products. After all, one of the main reasons you're using a wholesaler is to gain access to a wide range of products.
They should offer all of the recognised brands, such as Haribo and Cadbury, but it's also good to find a wholesaler that specialises in worldwide brands too.
For example, some confectioners will offer sweets from the USA, which is excellent for small businesses as offering unique products will increase the number of customers you secure.
Are There Seasonal Collections?
Seasonal collections are another thing to look for in a confectionery wholesaler. As you might expect, demand for certain products increases at specific times of the year.
For example, during Halloween, there's a significant demand for sweets that are related to the event, such as pumpkin-flavoured treats and chocolates shaped like skulls. If you're running a small business, it's tricky to keep up with these seasonal trends.
If your confectionery wholesaler offers seasonal collections, then they'll do all the hard work for you.
Christmas is always a big time of year, and having access to a confectionery that offers Christmas sweets wholesale, means you can prepare before the season begins and keep your customers happy.
Does The Confectionery Cater To Dietary Preferences?
You should also make sure that the confectionery wholesaler caters to dietary preferences. In recent years, there's been an increase in the number of people following special diets, such as veganism, gluten-free, and lactose-free.
Also, the Jewish and Muslim religions restrict pork, so people can't eat regular gummy sweets due to the gelatine.
As a result, it's crucial to find a wholesaler that can provide you with products that cater to these dietary needs. It shows your customers that you're considerate of their needs and allows you to tap into a larger market.
Are The Prices Competitive?
The main reason you're using a wholesaler is to save money on your products, so finding a cost-effective wholesaler should be a priority.
You can compare prices by looking at the wholesale price lists from different companies and seeing which one offers the best deals. However, it's important to remember that cheaper isn't always better.
The quality of the products should also be a factor in your decision, as well as delivery costs and minimum order values. Once you've considered all of these factors, you'll be able to find a confectioner that offers good value for money.
Do They Provide Good Customer Service?
Finally, you should make sure that the confectionery wholesaler provides good customer service. After all, they'll be your main point of contact for ordering products, so you should feel optimistic about the wholesaler you choose.
The customer service team should be friendly and helpful, and they should be able to deal with any problems that you have quickly and efficiently.
You can test out the customer service by sending them an email or giving them a call and seeing how long it takes for them to respond. If they're slow to reply or are unhelpful, then it's probably best to look elsewhere.
Final Thoughts
Choosing the right confectionery wholesaler is essential for any small business owner. By following the tips above, you'll be able to find a reputable company that offers good value for money and provides excellent customer service.
Appleton Sweets is one of the most reputable and established wholesale confectioners in the UK, and we offer cost-effective sweets for businesses and families. Shopping with us gives you speedy delivery, access to popular and unique brands, and access to our fantastic customer service team.
Please contact us today if you have any questions.